Work
Selected work.
Banking platforms, AI-enabled services, cultural destinations, loyalty ecosystems and telecom. Different sectors, the same challenge: many people, processes and systems that need to work as one service.
Featured projects
6 projects
FAB Access: Rethinking Corporate Banking
A North Star, a CFO journey and role-based dashboards for FAB's wholesale banking platform, built around how finance teams actually work.
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Diriyah Gate: From Digital Vision to Service Roadmap
47 use cases across 8 workstreams turned into a prioritised service roadmap, with a tested VVIP pilot.
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FAB Access API: A Unified, Goal-Oriented API Banking Platform
One API banking platform with connected journeys for business users and developers, an AI assistant, API testing and digital access requests.
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AI-Enabled Enterprise Workflow Platform
From project context to delivery-ready artefacts: AI turns transcripts, emails and notes into requirements, JIRA stories, designs and tests.
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FAB Business: Exploring AI Opportunities in SME Banking
Agentic AI workflows for SME and relationship manager journeys, from strategic opportunity to proof-of-value concepts.
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DCT Abu Dhabi: An Immersive Experience Platform for Abu Dhabi’s Museums
A gamified digital Saadiyat District for visitors and a workflow tool for museum teams, shaped with 34 stakeholders.
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20 projectsBanking & Finance
9 projectsFAB Access: Rethinking Corporate BankingFAB · First Abu Dhabi Bank→
FAB Access API: A Unified, Goal-Oriented API Banking PlatformFAB · First Abu Dhabi Bank→
AI-Enabled Enterprise Workflow PlatformConfidential · Banking→
FAB Business: Exploring AI Opportunities in SME BankingFAB Business→
FAB Mortgage: A More Guided Home-Finance JourneyFAB · First Abu Dhabi Bank→
Halkbank: Core Banking TransformationHalkbank · at IBM iX→
FAB Business: Redesigning the SME Business Banking PlatformFAB Business→
ADCB Design Centre of ExcellenceADCB→
ADCB ATM RedesignADCB→
Government, Destinations & Real Estate
5 projectsDiriyah Gate: From Digital Vision to Service RoadmapDiriyah Gate→
DCT Abu Dhabi: An Immersive Experience Platform for Abu Dhabi’s MuseumsDCT Abu Dhabi→
PIF Co-Builder: Designing the Next Space for StartupsPIF→
Marsa Boulevard: From Discovery to LoyaltyMarsa Boulevard→
Aldar: Off-Plan Sales App Research and ValidationAldar→
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