DCT Abu Dhabi
DCT Abu Dhabi: An Immersive Experience Platform for Abu Dhabi’s Museums
Government · Culture · Service Design · Immersive Experience
At a glance
stakeholders in the synthesis
co-creation workshops
stakeholder interviews
proofs of concept
Context
DCT Abu Dhabi’s Museum Shared Services (MSS) is tasked with delivering a unique, consistent and immersive visitor experience across all museums in the Saadiyat Cultural District. We designed two proofs of concept that complement each other:
- Saadiyat Cultural Compass: an immersive experience platform for visitors. A gamified digital twin of the district with interactive trails between museums, artefacts to discover, avatars, live events and rewards such as discounts and free tickets.
- Digital Workflow Management Tool: an AI-driven tool for seamless collaboration from concept and brief to procurement, with two value propositions:
- For Museum Business Owners: an AI Brief Builder and Brief Evaluator to turn business needs into clear, actionable briefs
- For MSS Project Managers: smart documentation, automated Scope of Work creation and a knowledge hub of past projects, so less admin and more time to shape solutions and roadmaps
Together, they align visitor engagement with operational excellence.
The challenge
The objectives were to:
- Improve collaboration and efficiency within MSS and with the museums
- Streamline expertise, digitise services and make better use of shared assets
- Drive visitor engagement with memorable, human-centric immersive experiences across all museums
- Establish MSS as a business enabler through high-quality support services
What I did
I led experience design from facilitation and research to concepts:
- 6 co-creation workshops and 5 stakeholder interviews
- Synthesis with 10 MSS and 24 museum stakeholders
- Persona definition and prioritisation
- Designed both proofs of concept, from the workshop themes to the screens
The result
One unified system that aligns visitor engagement with operational excellence, driving cultural impact and organisational efficiency for the Saadiyat Cultural District museums.
Project approach
From current state to build-ready RFP
Seven steps, from understanding how MSS and the museums work today to the technical content for the platform's design and build.
Assess MSS's and the museums' current state across people, process and tools, and validate the key pain points
Define the visitor immersive experience strategy framework across the museums
Identify, envision and prioritise immersive experience and workflow tool concepts
Build an activation plan with a clear, tangible execution roadmap for the workflow tool
Validate the feasibility of the workflow tool for MSS and the immersive platform for the museums
Develop both proofs of concept and test them with MSS and museum stakeholders
Write the technical content for the platform's design and build RFP
Selected visuals
Digital Workflow Management Tool
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