Selin Sargut Dayan Service & Experience Designer
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Diriyah Gate

Diriyah Gate: From Digital Vision to Service Roadmap

Government · Destination · CX Strategy · Roadmap

Diriyah Gate

At a glance

47

use cases

8

workstreams

1

VVIP pilot, prototyped and tested

Context

Diriyah Gate, a UNESCO World Heritage site, is being transformed into one of Saudi Arabia's most iconic destinations, with retail, hospitality, sports and culture.

The challenge

Define a CX strategy and a prioritised roadmap so product releases can be built and deployed faster.

What I did

I shaped the roadmap and the VVIP experience:

  • Built the tech roadmap with tech and business teams: epics for 47 use cases across 8 workstreams
  • Designed the VVIP visitor journey through user stories and service blueprints
  • Mapped shared functions, data structures and technical dependencies
  • Built a proof of concept and ran proof-of-value testing for the VVIP pilot

Selected visuals

From use cases to a prioritised roadmap
From use cases to a prioritised roadmap
VVIP service blueprint: pre-, during and post-visit
VVIP service blueprint: pre-, during and post-visit
Diriyah Gate: From Digital Vision to Service Roadmap
From digital vision to service roadmap
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