du
du: An Enterprise Website for a UAE Telco
Telecom · Enterprise · UX Strategy · IA
At a glance
+14%
interaction and time on site
+10%
return users
+15%
mobile usage
<4
months to launch
Context
du engaged IBM iX for its Digital Acceleration Program, covering digital vision, operating model, roadmap and governance.
The challenge
Redesign the enterprise website so business customers find what they need simply and clearly.
What I did
As Senior UX Designer for the enterprise segment:
- Interviewed business units about enterprise customer expectations
- Redesigned and re-categorised the site content
- Ran co-creation workshops with du employees and customers
- Designed user flows, a new landing page and global navigation
The result
Within two months of launch, du reported 14% more interaction and time on site, 10% more return users and 15% more mobile use.
Selected visuals
