BYD and Blue: EV Ownership Meets Loyalty

Automotive · EV · Loyalty · Concept Design

At a glance

BYD Car Owner Club inside Blue

touchpoints: app, showroom, in-car OS

Auto

rewards credited with no manual claim

Context

We explored how BYD and Blue can extend each other's ecosystems, creating a connected driver journey that goes beyond the car. The focus is not only on eco-driving and convenience, but also on building a community through the BYD Car Owner Club inside Blue.

BYD Hub in the Blue app

Drivers access BYD features directly in Blue
Personalised trip reports and eco-achievements motivate people beyond driving
The BYD Car Owner Club is a central space to share achievements, exchange tips and earn rewards, strengthening brand loyalty and peer engagement

What I did

I led the experience definition and concepts:

Ecosystem mapping and opportunity framing
Before the showroom: smart booking and a personalised welcome
In the showroom: AR car exploration, a gamified walkthrough and instant Blue sign-up
After the visit: the BYD Car Owner Club, trip reports, eco-achievements and follow-up nudges
In-car OS: route overlays for chargers and partner merchants, and automatic rewards
A smart data layer so dealers see customer preferences

Selected visuals

Three connected moments: the app with smart booking, the showroom with AR exploration, and the in-car OS with chargers and partners; rewards credited automatically — Three connected moments: app, showroom and in-car OS

Blue app home with the new BYD World entry, and the BYD World welcome screen — Blue and BYD in the app: BYD World inside the Blue home screen

In-car OS: Blue offers near you on the dashboard screen, and Blue partners on the in-car map — In the car: Blue offers near you, and Blue partners on the in-car map

BYD NEV World: the virtual showroom on desktop and the BYD hub inside the Blue app, with offers, test drive booking, My BYD and BYD Club — BYD NEV World: the virtual showroom on desktop and the BYD hub in the Blue app

Next case study Al-Futtaim AutoHub: The End-to-End Car Journey in Blue →