Aldar: Off-Plan Sales App Research and Validation

areas improved: selling, offers, portfolio, payments

investors interviewed

research-led feature roadmap

Context

Aldar's off-plan sales app lets investors buy, track and sell property from their phone.

The challenge

Validate how the app performs and decide what to build next, based on real investor behaviour.

What I did

I led the research:

• Research with customers selling off-plan
• Needs, pain points and mental models
• An assessment of the current app
• New features and UX improvements for the selling flow, offer management, portfolio view and milestone payments

The result

A research-led roadmap that let the team prioritise with confidence.