Selin Sargut Dayan Service & Experience Designer
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← Banking & Finance

FAB · First Abu Dhabi Bank

A More Guided Home-Finance Journey

Service Design · Digital Experiences · Conversational AI

Mortgage pre-approval: About you, on desktop and mobile

Overview

A step-by-step home-finance journey, from exploring to moving in, with guided steps, plain answers, an AI advisor and a human agent when it matters.

A More Guided Home-Finance Journey

Customer Opportunities across the Mortgage Journey

Customer opportunities across the mortgage journey

Bank Opportunities

Bank opportunity areas: nine areas such as digital documents, automated information flow, tracking and communication, mapped across sourcing, credit, CAD and operations teams
Bank opportunity areas: nine improvement areas mapped across the sourcing, credit, CAD and operations teams

Concept screens

The screens below are conceptual mockups, created to explore the experience. They are not live products.

Your journey to your new home: desktop
Your journey to your new home: desktop
Your journey to your new home: mobile
Your journey to your new home: mobile
Concept: AI mortgage advisor chat
Concept: AI mortgage advisor chat
Concept: video call with a human agent
Concept: video call with a human agent
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